Website News

Time to consider eCommerce on Tablets

Article Date: 18/07/2011

The interface of a tablet is different than that of a desktop site. On a tablet, one doesn't track clicks and mouse trails, but instead must focus on "smudges and swipes."

Alex Schmelkin on advises that Tablet commerce may be the new kid on the block when it comes to online retail, but as a recent Forrester research poll indicates, many online retailers are seeing that half of their mobile commerce transactions come from tablet devices.

User interface elements that proved successful on the desktop may not work on a tablet. For example, mega-dropdowns and mouse "hover" behaviors do not translate well to a finger-based browsing experience: Users don't generally drag their finger around the screen looking for hotspots.

This is a fascinating article and well worth a read. We'd be more than happy to discuss your website's merits on a tablet.

View the full article at

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